WHAT YOU’LL LEARN INSIDE BOOKED OUT BOOTCAMP

Over 12 weeks, you’ll master every step to turn your beauty business into a booking machine. 15 guided modules covering everything from foundations to advanced local marketing strategies.

1. Introduction

   1. Introduction
   2. Rules
   3. Survey: About You
   4. Course Outline
   5. How to get the most out of your course

2. Setting You Up For Success

   1. Setting you up for success
   2. Get Your Essentials Sorted
   3. Activity: Set Up for Success

3. Branding - It Matters!

   1. Branding Basics

   1. Branding Basics

      1. What is Branding & Why it Matters
      2. Brands Who’ve Nailed Branding
      3. Branding Check-in
      4. Branding in Action: Bringing It All Together
      5. Activity - It's Time to Take Action
      6. Module Recap

4. Know Your Audience - It Also Matters!

   1. Know Your Audience

      1. Why Knowing Your Audience Matters
      2. How Knowing Your Audience Will Help You

   2. Success Spotlight: Mama West Hair Salon – Knowing Your Audience In Action

      1. Summary Of Mama West Case Study + How Knowing Your Audience Matters
      2. So what Makes Mama West Stand Out?
      3. Let’s Hear From Sheridan

   3. Part 1: What Do You Offer?

      1. Part 1: What Do You Offer?

   4. Part 2: Who Is Your Dream Client?

      1. Part 2: Who Is Your Dream Client?

   5. Part 3: What Experience Do They Want?

      1. Part 3: What Experience Do They Want?

   6. Part 4: Where Do They Spend Their Time?

      1. Part 4: Where Do They Spend Their Time

5. Experience Is Everything

   1. Creating a Salon Clients Can’t Wait to Return To

      1. Creating a Salon Clients Can’t Wait to Return To

   2. Creating An Unforgettable Experience

      1. Creating An Unforgettable Experience
      2. 🎵 Sound: The Power of Music
      3. 💡Ambiance: The Power of Lighting
      4. 🕯️Scent: The Invisible Luxury
      5. 💆Touch: The Feel-Good Factor
      6. 🍵Taste: Little Touches That Feel Luxe

   3. 💎The Ultimate Experience: Small Touches That Make a BIG Impact

      1. 💎The Ultimate Experience: Small Touches That Make a BIG Impact

   4. 📝 Personalization: The Ultimate Client Connection

      1. 📝 Personalization: The Ultimate Client Connection

   5. Activities

      1. Activity 1: Reflect On Your Current Experience
      2. Activity 2: Design Your Ultimate Client Experience
      3. Activity 3: Create Your Ultimate Client Experience

   6. Recap and Next Steps

      1. Recap and Next Steps

6. Marketing 101 - Understanding The Basics

   1. Marketing 101
   2. What Marketing We Are Using and Why
   3. Activity: Marketing 101

7. Your Client Wining Marketing Plan

   1. Your Client Winning Marketing Plan

8. Google Reviews

   1. Google Reviews Intro + The Hair Standard

   1. Google Reviews: Activity

      1. Step #1: Generate Your Google Review Link
      2. Step #2: Capture Before and After Photos
      3. Step#3: Collect Reviews

   2. Activity: It's Time To Start Collecting Google Reviews

      1. Activity: It's Time To Start Collecting Google Reviews

   3. Key Takeaways

      1. Key Takeaways

9. UGC AKA User Generated Content

   1. UGC AKA User Generated Content

10. Local Influencer Collaborations

    1. Introduction
    2. The ‘Sally Strategy’ – The Word-of-Mouth Hack That Fills Your Books

    1. The ‘Sally Strategy’

       1. Step #1: Identify Your Sally
       2. Step#2: Build a Relationship Without It Feeling Like A Sales Pitch
       3. Step #3: Create a Referral System
       4. Step #4: Track & Scale Your Success

    2. Activity: Build Your Very Own 'Sally Strategy'

       1. Activity: Build Your Very Own 'Sally Strategy'

11. Instagram (Your profile is your store-front)

    1. Introduction to Instagram for your Business

       1. Introduction to Instagram for your Business

    2. Before We Dive In

       1. Before We Dive In

    3. Optimize Your Profile

       1. Optimize Your Profile

    4. Published Content

       1. Published Content
       2. Post Frequency Guide
       3. Header Page - Grid posts
       4. Grid Posts: Captioning Your Posts
       5. Grid Posts: Captioning + Hashtags

    5. Story Posts

       1. Story Posts
       2. Be Engaging

    6. Instagram Highlights

       1. Instagram Highlights
       2. How to Set Up Highlights

    7. Community Management: The Power of Outreach!

       1. Community Management: The Power of Outreach!

    8. Final Takeaway: Your Instagram Game Plan

       1. Final Takeaway: Your Instagram Game Plan

    9. Activities

       1. Instagram Grid Audit
       2. Make Stories Work For You
       3. The Highlight Challenge 🚀
       4. Your Daily Outreach Plan 🚀

12. Facebook Groups

    1. Facebook Groups Intro
    2. Facebook Groups
    3. Step 1: Find the Right Facebook Groups
    4. Step 2: What to Post
    5. Step 3: How to Engage & Get Seen (Without Posting 24/7)
    6. Step 4: Track What Works & Scale Your Success
    7. Activity
    8. Module Recap

13. Partner with a Local Business

    1. Why Local Business Partnerships are a Game-Changer

       1. Why Local Business Partnerships are a Game-Changer
       2. So: Why Do Local Business Partnerships Work So Well?

    2. How To Choose The Right Business To Partner With

       1. What To Look For When Looking For A Business To Partner With
       2. Examples Of Perfect Business Partnerships For Beauty Businesses

    3. How To Create A Winning Partnership

       1. Steps To Launch A Successful Local Partnership
       2. If You Have No Relationship With The Business
       3. If You Already Know The Business Owner Or Manager
       4. Oh, One Other Thing: Always Go In With A Clear Vision/Idea

    4. Case Study

       1. CASE STUDY: How a Simple Gym Partnership Made Nicole Juliette $1,400 in 3 Hours

    5. Activity: Build Your Local Business Partnership Strategy

       1. STEP 1: Identify Your Ideal Business Partner
       2. STEP 2: Warm Them Up! (Research & Build the Relationship)
       3. STEP 3: Craft Your Partnership Pitch
       4. STEP 4: Make the First Move
       5. STEP 5: Follow Up & Lock It In

14. Flyer Drops

    1. Flyer Drops

    1. Activity

       1. Launching Your Flyer Campaign
       2. Printing Your Flyers
       3. Planning Your Drops
       4. Tracking + Follow-up

15. Reflections

    1. Reflections